Articles Tagged with ''package design''

PRE Brands has gone through a comprehensive brand refresh, including a new website, new item launch and re-designed packaging graphics for its lineup of premium grass-fed beef products. 

Kit & Kin, a new family brand featuring nappies (diapers) that combine premium performance with bio-degradability, alongside a range of certified natural skincare for mothers and babies, was co-founded by Emma Bunton (Baby Spice of the Spice Girls band).

The medicine or device may be a home-run product, but if consumers aren’t using the product correctly, it has little chance of success. And if the consumers cannot even open the package to get to the product inside, it has zero chance.

Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.

Why would you dress a ground-breaking formula in last year’s trends? Tailor-making a bottle, compact or tube can take many turns, from a subtle addition of a vogue-ish cap or sheath, to an avant-garde decoration treatment or a new, high-tech dispensing system that will become a benchmark in the industry.

Kayco introduces the first line of craft functional beet beverages called BEETOLOGY. These craft beverages pack all the punches that speak to today’s health-minded consumer. 

The Glass Packaging Institute is now accepting submissions for the 2017 Clear Choice Awards. This is the only awards program that recognizes the contribution glass packaging makes to the image and success of everyday products.

The new Single-Use Shaving Cream Minis deliver shaving cream in a packet that dissolves with water in your palm to provide a moisturizing lather. 

“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance. 

The new design on its Doggy Style Syrah was created by designer Amy Brazil to raise awareness for the Naples Humane Society Gala, which ties in with this year's theme, "Rock & Roll Over."