Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient.
A state-of-the-art foil from brand enhancement specialist API is re-creating the glamour and impact of Viniq Shimmery Liqueur on its retail display box.
With new, contemporary graphics that amplify the playfulness and simple goodness of its brand, MOM’s Best Cereals recently launched a packaging refresh spearheaded by Ideas that Kick.
It’s not enough today for packaging to merely contain the product inside. Consumers are asking that packaging do so much more: It must excite, inform, create an experience and even save the planet.
Seeking an alternative to unreliable industrial can openers, McCall Farms turned to CROWN Food Packaging North America, a business unit of Crown Holdings Inc. to explore various packaging options for its boiled peanuts.
