Articles Tagged with ''package design''

In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.

For most of the past decade, consumers around the world have increasingly shifted their spending from brick-and-mortar to online stores, appreciating the convenience and immediacy of digital shopping. But that trend could be reversing as members of Generation Z begin flexing their economic muscle.

Social media is crowded. With six billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?

Flexible packaging — especially the pouch — is still the fastest growing segment globally. Over the last decade, its share of total packaging in the U.S. increased from 16 percent to its current 19 percent.

Food brands owners often come to us when their current packaging design is hindering them from taking a brand to the next level. It’s gotten them to a certain point, but now they are ready to invest in a design that will dramatically increase sales.

Comprising 90 different packaging designs across multiple categories, the unique Jack's store-brand range is rolling out across a number of stores.

I find myself looking at packaging, even if the item isn’t on my list. I do an overall look just to see if any new packaging has come out. This includes the packaging, the price, the product (especially food, meat, dairy) and most recently, the level of commitment a brand has to the environment. Can I recycle the packaging once the product is gone? 

Active and intelligent packaging platforms serve different roles. Active packaging acts directly with the packaged product by interacting with it chemically or biologically. It has an effect on the product in the pack to extend shelf life, maintain quality and inhibit microbial or fungal growth, or it provides information about the condition of a product.

Advancements in active and intelligent packaging technologies are helping to ensure that oral solid dose (OSD) drug delivery — which comprises both capsules and tablets — remains the most popular delivery method in use today. 

Consumers are looking for convenience in poultry products due to smaller households and busy schedules. There is high demand for microwave-safe, flexible packaging options and designs with resealable closures, such as zippers, and small portions. As well, poultry packaging manufacturers are introducing innovative products that now include intelligent technologies.