To innovate in the crowded space of consumer-packaged goods, companies spend countless hours of effort optimizing their products to make them more desirable to consumers. But what happens when they’ve made the stuff inside the package as good as can be?
Mike and Ike are re-uniting for the love of their fans and their passion for MIKE and IKE candy. The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about -- MIKE AND IKE candy.
Demand for meat, poultry, and seafood packaging is forecast to increase 3.2% annually to $9.7 billion in 2017. Gains will be driven by increased meat, poultry, and seafood production along with accelerated foodservice revenue increases.
Survey shows continued long-term growth for aerosol products
June 17, 2013
The Consumer Specialty Products Association releases the results of its 2012 Aerosol Pressurized Products Survey, which serves as an annual indicator of the business strength of the aerosol products industry. For a third consecutive year, U.S. aerosol product production increased setting a new record high with more than 3.8 billion total units filled. The addition of 33 million more units filled – a 0.9% increase over the previous year – contributed to setting a new high mark for aerosol production in the United States. This year marks the 62nd year CSPA has conducted and released the results of this survey. Survey data were collected and verified by the independent firm, Association Research, Inc.
You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.
How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.
Winners Revealed at 25th DuPont Awards for Packaging Innovation
May 29, 2013
Recloseable packaging and microwaveable plastic trays were named top packaging breakthroughs that most impacted peoples’ lives over the last 25 years in an on-line survey hosted by DuPont. Together the two categories of invention captured 48% of the votes. The online survey was available to industry professionals from April 9 through May 10, 2013.
Appearances can be deceiving. Millennials represent the fastest-growing segment of luxury goods-and-services purchasers, according to a recent study by American Express. Yet they are also giving rise to a new lifestyle that can be characterized in two words: frugal and green.
Chocolate lovers can expect the same authentic colonial recipe in new easy-to-use, on the go packaging
May 13, 2013
Mars Chocolate North America will debut an expanded collection of American Heritage Chocolate products—now including four different formats—available in colonial-inspired, commemorative packaging. The debut will take place at “A Celebration of Chocolate on the Bay,” an event hosted by the San Diego Maritime Museum being held this weekend. American Heritage Chocolate is an authentic historic line of products—based on a recipe from the 1750s—that celebrates chocolate’s important role in the lives of Americans during the 18th century.