You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.
How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.
Winners Revealed at 25th DuPont Awards for Packaging Innovation
May 29, 2013
Recloseable packaging and microwaveable plastic trays were named top packaging breakthroughs that most impacted peoples’ lives over the last 25 years in an on-line survey hosted by DuPont. Together the two categories of invention captured 48% of the votes. The online survey was available to industry professionals from April 9 through May 10, 2013.
Appearances can be deceiving. Millennials represent the fastest-growing segment of luxury goods-and-services purchasers, according to a recent study by American Express. Yet they are also giving rise to a new lifestyle that can be characterized in two words: frugal and green.
Chocolate lovers can expect the same authentic colonial recipe in new easy-to-use, on the go packaging
May 13, 2013
Mars Chocolate North America will debut an expanded collection of American Heritage Chocolate products—now including four different formats—available in colonial-inspired, commemorative packaging. The debut will take place at “A Celebration of Chocolate on the Bay,” an event hosted by the San Diego Maritime Museum being held this weekend. American Heritage Chocolate is an authentic historic line of products—based on a recipe from the 1750s—that celebrates chocolate’s important role in the lives of Americans during the 18th century.
According to a report from the American Pet Products Association regarding industry statistics and trends, Americans are pampering their pets by purchasing items for them that go well beyond the bare necessities. Pets now receive gourmet and organic food options with special consideration for allergies, dietary restrictions or a special healthy diet.
New bottle design stands tall with distinctive broad shoulders and contoured grip.
May 1, 2013
The new Miller Lite bottle is upgrading the light beer category. The sleek design provides an innovative, contoured shape that is a modern interpretation of the brand's legendary long neck. The new Miller Lite bottle will only be available in bars and restaurants this summer.
25th DuPont Packaging Awards Features Past Breakthroughs that Changed our Lives
April 12, 2013
In honor of the 25th DuPont Awards for Packaging Innovation, DuPont is asking the industry to vote on the past packaging breakthroughs that most impacted people’s lives. You can vote by clicking here. From hundreds of past winners, DuPont has identified six breakthrough groups that range from aseptic packaging that has enabled our current “on-the-go” lifestyle to centralized processing and packaging of meat that reduced waste and kept meat fresh longer.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!