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Home » packaging redesign

Articles Tagged with ''packaging redesign''

Finnish Water Brand Novelle Adds 3D Design to Bottles

Finnish Water Brand Novelle Adds 3D Design to Bottles

November 19, 2020

Hartwall’s Novelle unveiled a 3D bottle design, identity and packaging graphics designed by BrandMe to strengthen the brand’s differentiation in the category, its quality, freshness and purity reasserts its standout and position as Finland’s most iconic and beverage for every occasion.


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Planters Mascot Mr. Peanut Redesigned as Baby Nut

Planters Mascot Mr. Peanut Redesigned as Baby Nut

July 2, 2020

Baby Nut, the cute newborn version of Planters’ classic mascot Mr. Peanut who made his debut at the Super Bowl this year, will appear on Planters packaging.


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18-M_Universe.jpg
Brand Packaging: Rebranding

The Story Behind the Packaging: Midol

The iconic pain reliever gets a packaging overhaul, new branding message and 100% digital campaign to resonate with a new generation.
Kristin Joker
June 12, 2020
Since 1939 the packaging described the product as a cure for “periodic pain.” Although the name was familiar with young women, the brand lacked relevance with Gen Z and was losing market share due to the increase of new female-focused start-ups.
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Packaging Design for Guacamole Moves from Photography to Illustration

Packaging Design for Guacamole Moves from Photography to Illustration

May 12, 2020

Wisconsin-based Good Foods switches to illustration from photography for newly rebranded packaging for its guacamole line, noting it is more reflective of the fresh, natural product.


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Land O' Lakes Celebrates Farmers with New Packaging

Land O' Lakes Celebrates Farmers with New Packaging

May 4, 2020
Farmer-owned cooperative Land O’Lakes, Inc. has unveiled new packaging for the company’s consumer-facing LAND O LAKES® products featuring the farmers who are the foundation of the cooperative’s membership.
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Cadbury Gets New Global Brand Design for Iconic Chocolate Bars

Cadbury Gets New Global Brand Design for Iconic Chocolate Bars

April 16, 2020

Cadbury has unveiled a fresh new look for the iconic identities of both Cadbury and Cadbury Dairy Milk. Living true to the progressive vision of Founder, John Cadbury, the new identity celebrates the brand’s inherent goodness and generous spirit with a distinctive and modern twist.


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Sun-Maid Updates Logo, Graphics for Modern Packaging Design

Sun-Maid Updates Logo, Graphics for Modern Packaging Design

April 2, 2020

Sun-Maid, the whole fruit snack brand, is unveiling a new look and feel through its packaging to reflect simplicity and transparency. Sun-Maid's iconography has been one of the most recognizable brand visuals for the last 100+ years with its bright sun and Sun-Maid girl.


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Fruit Snack Packaging Redesigned with Nostalgic Look

Fruit Snack Packaging Redesigned with Nostalgic Look

January 31, 2020

Opal Fruits was first launched in the U.K. in 1960, but were aligned with the global brand name Starburst in 1998. Since then there has been an increasing appetite for retro sweets — and a growing campaign on social media to bring back the popular fruity chews.


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Organic Cereal Relaunched in Schur Star Bags

Organic Cereal Relaunched in Schur Star Bags

September 30, 2019

Danish company Christina Hansen is relaunching its baby cereal line and found Schur Star bags the perfect package.


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Tea Brand Relaunched with Enviro-Friendly Packaging

Tea Brand Relaunched with Enviro-Friendly Packaging

August 9, 2019

Pure Leaf relaunches its premium teas in the U.K. and Netherlands, with a global brand and packaging redesign by London agency PB Creative.


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