Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
Double Eagle, a very rare bourbon whisky, is now housed in a high-end packaging solution, including a premium box with a crystal bottle and custom-designed eagle stopper inside.
Avery Dennison Label and Packaging Materials is adding three new collections and five new facestocks to its Wine & Spirits Portfolio, designed to help winemakers tell their brand’s unique story.
Sacred Spirits’ most important offers, cardamom flavored gin, has been redesigned by Hart & Jones. Sacred Spirits is a boutique, commercial distiller that started producing a range of spirits from a residential house in Highgate North London in 2008.
Limited edition Baileys Strawberries & Cream unveils its new design by brand design agency Vault49. The New York agency used a design approach that married the indulgent flavor semiotics of strawberries and cream with seasonal cues of spring, bringing Baileys to the front of the shelf this season.
The global packaging divider market is expected to grow at a CAGR of close to 6% during 2017-2021 period, report projects; food and beverage accounted for close to 33% of total market in 2016, while pharmaceuticals held 27% market share and automotive took 18%.