It hasn’t been an easy year for breweries. With the many challenges that the brewing industry has faced, the need to continue the sales of beer has been one of most importance.
Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for craft beer.
Budweiser, America’s beer since 1876, is celebrating American pride all summer long with the release of its bold, new patriotic themed line of cans and summer campaign.
Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
So, this is going to be more a rant than anything else, but I’m sure everyone will understand because we’re all consumers — and I can’t imagine I’m the only one who’s had these problems.
The famed Blue Ribbon will now adorn the can of a delicious non-alcoholic THC infused seltzer. Pabst Labs, a company founded by a group of cannabis beverage experts and former Pabst Brewing Company employees were granted the rights to create a line of cannabis infused drinks under the Pabst Blue Ribbon Name.