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Brand Packaging: Alcohol & Health

The Alcohol Sector’s Pandemic-Era Health Makeover

Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.

May 12, 2021

With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?

Editor’s Note

Packaging Fails

In an industry where the experts are consumers, what packaging fail inspired you to try and make a change?

Derrick Teal

March 18, 2021

So, this is going to be more a rant than anything else, but I’m sure everyone will understand because we’re all consumers — and I can’t imagine I’m the only one who’s had these problems.

PBR Launches Cannabis-Infused Seltzer

October 19, 2020

The famed Blue Ribbon will now adorn the can of a delicious non-alcoholic THC infused seltzer. Pabst Labs, a company founded by a group of cannabis beverage experts and former Pabst Brewing Company employees were granted the rights to create a line of cannabis infused drinks under the Pabst Blue Ribbon Name.

Global Beer Brands Rethink Direction

Tom Newmaster

September 9, 2020

Your favorite beer may not be what it once was. It’s now a division of a worldwide beverage corporation. “Bud” of St Louis is now Anheuser-Busch InBev NV (AB InBev) of Anderlecht Belgium. Coors of Golden Colorado is now Molson Coors EH. In a series of complicated mergers and acquisitions their brands now include Coors, Molson, Miller Brewing and Sharps’s Brewery of Cornwall, U.K.

Spotlight 1

The COVID-19 Booze Boom

Consumers are drinking more alcohol, as stay-at-home orders continue around the United States.

Kristen Kazarian

May 5, 2020

Americans are drinking their way through the novel coronavirus (COVID-19). Many are holding Zoom video “happy hours” with friends and colleagues, while others are content to imbibe by themselves or with a significant other with no social media necessary.

PBR Beer Has a New Family Member

February 19, 2020

Pabst Brewing Company, best known for its Pabst Blue Ribbon (PBR) beer, is launching a new IPA. The Seabird beer is exclusive to the Midwestern U.S. region.

Materials

Challenger Brands: Bridging Ecommerce and Retail

Many challenger brands are beginning to expand into brick-and-mortar retail — and retailers are welcoming them.

Leon Nicholas

February 14, 2020

Challenger brands, which set themselves apart with an intent to bring change to an industry, are driving massive change across the fast-moving consumer goods industry. At the same time, in order to grow their sales these brands are bridging the gap between selling exclusively online and building an in-store presence.

Market Trends

Pure Michigan, Bottled & Canned

A local brewery reveals the secret to its success: variety, community involvement and fun.

Kristen Kazarian

February 14, 2020

Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.

Global Brewers Could See 5-10% Drop in Can Costs for 2020

January 14, 2020

Global brewers should see 5%-10% drop in can costs for 2020 as a result of declines in previously high aluminum prices after they had been a drag on profits for brewers in past two years; brewers in U.S., Western Europe, Japan set to benefit most.

WorldStar Packaging Awards 2020 Winners Announced

2020 WorldStar Packaging Award Winners Announced

December 10, 2019

World Packaging Organisation has announced the 214 winners of the WorldStar Packaging Awards 2020. The judging session was held in Bali in November, during the 2nd WPO Board Meeting of 2019.