Intertek has opened a packaging performance testing facility in its Grand Rapids, Mich., laboratory. The facility provides end-to-end evaluation of product packages, from design to material assessment and sustainability.
Manuka honey brand Wedderspoon needed to communicate its point of difference to a global audience, so the brand turned to Retail Voodoo for a rebrand and new product lines.
LBK Nails has altered the way consumers pick their polish, with a new multi-functional cap for its nail polish bottles that allows consumers to "try on" the color before purchase.
There are several elements to evaluate in order to make smarter package design decisions. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.
