Mondi has joined forces with AIM, the European Brands Association, and others to prove the viability of digital watermarking for sorting waste at scale. The HolyGrail 2.0 initiative's goal is assessing whether this pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, thereby driving a truly circular economy.
Typically not a market where sustainable packaging is regularly seen, cosmetics giant L'Oréal joins 60+ brands, retailers, government agencies and NGOs in collaboration to advance all plastic packaging in the U.S., to become reusable, recyclable or compostable by 2025.
DS Smith has launched its Circular Design Principles, citing company research that shows better packaging design could save the industry $46 billion a year in logistics costs globally. New research reveals that consumers are carefully considering company sustainability practices before purchasing, especially when it comes to wasted space.
Campbell Soup Company's four sustainability goals are designed to address all phases of the packaging lifecycle, from sourcing to end-of-life, including recycling or composting.
The NextGen Cup Consortium, an effort driven by McDonald's and Starbucks, is debuting reusable cup pilot programs at independent coffee shops around San Francisco and Palo Alto, California. The consortium is managed by Closed Loop Partners' Center for the Circular Economy.
P&G’s Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. HolyGrail digital watermarks are imperceptible to the human eye but can be detected by optical scanners at MRFs.
2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.
Houston-based waste-optimization specialist Avangard Innovative LP will supply post-consumer resin plastic film pellets to Dow, a significant addition to Dow’s plastic circularity portfolio.
The 4evergreen alliance aims to boost the contribution of fiber-based packaging in a circular and sustainable economy that minimizes climate and environmental impact.
The aim of the alliance is to increase the share of fiber-based packaging in a circular and sustainable economy in order to minimize its environmental impact.
