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Home » brand identity

Articles Tagged with ''brand identity''

Squirrel_Photo_HERO_widescreen_yellow WEB.jpg

Iconic Squirrel Nut Brand Celebrates New Identity and Positioning By Straight Forward Design

February 17, 2022

New brand identity draws on impressive history, borrowing from rich back catalogue of iconography.


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Sensodyne Expands Product Range with ‘Nourish’ Range, Designed By Marks

February 15, 2022

To entice millennial consumers and support business growth


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New Brand Alert: Majestic Butter Distributed Nationally at Whole Foods Markets, with Launch of Majestic Organic Butter

February 15, 2022

Driven by the belief that the best butter starts with responsible sourcing, Majestic Brand Butter sources high-quality cream only from U.S. dairy farmers who put cow care, milk quality, and sustainability first.


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This Way Up Gives Panda Licorice a Modern, Playful Rebrand

February 8, 2022

Creating new future-proof designs centered on healthier indulgence to entice younger audiences to be more Panda.


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Clean package design
Brand Packaging

Old World Brand Gets New Package Design

Biondo Group gives B&G Foods sauce brand refreshing contemporary design with heritage focus.
Kristin Joker
February 7, 2022
Biondo Group modernized the popular Italian-American brand of sauces with a bright, simple architecture that separates the line from competitors on-shelf and online while also expressing Victoria's unique story.
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Natural Abundance Launching NFT Based Physical Packaging

February 5, 2022

The snack brand says the packaging is the first with rare non-fungible art.




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E-commerce Trends and Packaging

January 24, 2022

E-commerce can’t simply replicate in-store packaging strategies; they need to be reviewed and examined.


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Next Generation of Carnation Breakfast Essentials in Tetra Pak Cartons

January 12, 2022

With new packaging designed by Chase Design Group.



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Arizona's Timeless Refinery Announces New Brand Launch

January 6, 2022

Timeless Refinery launche Tumble, an exciting new brand created for consumers of premium cannabis.


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Littlespoon

Little Spoon Baby Food Gets a Grown-Up Makeover

November 23, 2021

With its newest product innovation of fresh, on-thego smoothies, it was the perfect opportunity to optimize the brand’s visual presence


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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

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