Rooted in tradition, identity, and territory, REFITEC entrusted Gentlebrand, a Sidel company, with the creation of Boavista, a vegetable and soya oil designed to reflect Angola’s rich cultural heritage through a modern, distinctive visual identity.
Hawaiian born and family led, King’s Hawaiian has long represented a spirit of community and togetherness, especially for its loyal following. The new identity reinforces the brand’s joyous ethos while leaning into more current design sensibilities and paying homage to its Hawaiian origins.
This evolution makes it easier than ever for snack lovers to enjoy the satisfying crunch and bold taste of FESTIVE Chickpea Hearts™, whether at home, on the go, or anywhere in between.
The redesign primes Butter Wines to expand across all sections of the wine aisle by leveraging its iconic Butter yellow label, while distinguishing each varietal clearly, and appealing to discrete wine-drinking audiences.
With the brand’s performance to date and the overall category trajectory, the rebrand comes at a pivotal moment and is an opportunity for Archer to differentiate and assert its category leadership.
Aiming to widen appeal, they embarked on a rebrand to strengthen the culinary concept, “Pop. Drop. Done,” while demonstrating the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs, eliminating the need for chopping or measuring.
This extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.
