Articles Tagged with ''rebranding''

This rebrand reflects an important step in the company’s strategic evolution, reinforcing its commitment to the growing and diverse packaging sector.

For their first-ever brand redesign, they turned to creative agency Chase Design Group to develop a new visual identity system, logo and packaging to make this brand more recognizable, memorable and shoppable while honoring the rich history and story. 

The name change reflects the company’s expanded value proposition as a fully integrated partner for packaging machinery, materials and support — serving food manufacturers across North America.

Dar Baklava, known for its Mediterranean sweets, has debuted a new look for its Snacklava line.

The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.

With a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.

Trace’s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines.

The new logo, featuring a wave in the letter 'M' that mirrors the visual color spectrum, symbolizes Gamut's broad capabilities. This design underscores the company's diverse industry reach and versatility as a provider.

The new packaging positions the brand’s unexpected pairings as “Fusion Hummus,” and features the brand’s signature vibrant colors.

Three 3’s wanted to unify the brand and develop standards and colors for the packaging and merchandising.