Rebranding - Articles - Page 2 | Packaging Strategies

Noun Ventures Helps Protein Puck Undergo Total Brand Overhaul

May 22, 2023

The new visual identity is being rolled out across all packaging and on e-commerce and digital channels.

Fat Tire Ale Undergoes Climate-Focused Rebrand

February 2, 2023

The flagship brand of New Belgium Brewing has announced the beginning of a wholesale reimagining when it comes to the beer’s branding and recipe.

America’s Favorite Sundae Cone, Nestlé Drumstick, Cools off the Competition with Redesign

October 10, 2022

Hydroxycut, America’s Number 1 Selling Weight Loss Supplement, Gets its Own Before/After Makeover

June 29, 2022

Chase Design Group provides naming, branding, and new design system, bringing the brand to the forefront of the lifestyle transformation journey.

Brand Packaging: Revitalization

When and How to Revitalize a Brand

When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?

Jen Gaeto

April 5, 2022

“Declining” is not a word you want to see when it comes to brand performance. It usually prompts two courses of action: save or scrap. For those that were previously strong but have failed to adapt to consumers’ changing priorities, there is a strong argument for the former.

New Packages

Cocomels Expands Line with New less than 1g Sugar Chocolate

Candy-loving consumers can enjoy perfectly poppable sweet snacks with less sugar.

March 3, 2022

New <1g Sugar Chocolate-Covered Sea Salt and Crispy Bites are free from dairy, gluten, corn syrup, cholesterol and artificial ingredients.

New Gain Power Blast Dish Spray Gives People a Whole New Way to Get Happy

February 9, 2022

State of Happiness survey reveals gain users are almost twice as likely to find America’s second-most hated household chore of washing dishes more enjoyable.

Fresh New Look for Irish Spring Soap Stylishly Evolves Legacy Brand

February 9, 2022

New structure and graphic design rooted in fresh, clean scent and raw natural beauty

This Way Up Gives Panda Licorice a Modern, Playful Rebrand

February 8, 2022

Creating new future-proof designs centered on healthier indulgence to entice younger audiences to be more Panda.

Brand Packaging

Old World Brand Gets New Package Design

Biondo Group gives B&G Foods sauce brand refreshing contemporary design with heritage focus.

Kristin Joker

February 7, 2022

Biondo Group modernized the popular Italian-American brand of sauces with a bright, simple architecture that separates the line from competitors on-shelf and online while also expressing Victoria's unique story.