The new paper pulp trays are biodegradable in home composting environments within six months, offering a seamless way for consumers to reduce their ecological footprint.
The four-flap cups are currently available in several other international markets like Canada and Indonesia – and this month, it’s finally time for U.S. fans to try them out.
The new products will be presented at Sappi’s booth (Hall 4A, Stand 306) at this year’s FACHPACK (September 24-26) in Nuremberg, Europe’s central meeting place for the packaging industry and its users.
The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.
The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics, and the result is a packaging with a significantly lower climate impact.
