Brand extension - Articles - Page 4

Violife Expands Beyond Plant-Based Cheese to Debut New Plant-Based Dips in U.S.

June 20, 2022

The company has announced plans to debut new plant-based dips in U.S.

Kraft Heinz Reveals New Glow-in-the-dark Packaging For JET-PUFFED With New Camp S’mores Glow-in-the-Dark Packaging

June 17, 2022

The Kraft Heinz Company (KHC) said its JET-PUFFED this summer will come with New Camp S'mores Glow-in-the-Dark Packaging.

Bonterra Enters Sparkling Canned Wine Category with Organically Crafted Bubbles

June 15, 2022

Organic vintner unveils carbonated cans, to further leadership in premium wine.

Pringles Taps Into The Nation's Latest Flavor Craze: Spicy And Sweet Combinations

June 7, 2022

New Pringles Wavy Chipotle Ranch is available only at Walgreens.

Remedy Drinks Rapidly Expands U.S. Presence with Multiple National Distribution Channels and New Product Flavor Launch

June 6, 2022

Kombucha Brand Expands Distribution to National Retailers Albertsons and Safeway and Grows Presence at Walmart and Target Stores.

Ripple Foods Launches Oatmilk Plus Protein

May 25, 2022

New Innovation Provides 3x More Protein Than Most Regular Oat Milk, Powered By Peas.

Mystic Labs Expands Product Line with Gummies in Pouch Packaging

May 9, 2022

Delta-9 THC Gummies are now available at select retail locations nationwide.

LA VICTORIA Brand Introduces Sauces in Closable Pouches

May 4, 2022

New resealable pouch packaging is to bring convenience to consumers and inspire meal creations.

Nature Made Introduces Wellblends

April 13, 2022

A curated line of products to help consumers balance the wellness cycle of sleep, stress, and immune health.

Brand Packaging: Revitalization

When and How to Revitalize a Brand

When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?

Jen Gaeto

April 5, 2022

“Declining” is not a word you want to see when it comes to brand performance. It usually prompts two courses of action: save or scrap. For those that were previously strong but have failed to adapt to consumers’ changing priorities, there is a strong argument for the former.