Candy/Confectionery - Articles - Page 9

The First Neuromarketing Service that Optimizes the Impact of Packaging on Consumers

November 19, 2020

ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.

New GS1 Digital Link Guideline Helps Retail Industry Quickly Provide Product Data to Consumers

November 17, 2020

The new GS1 US guideline helps the retail industry implement GS1 Digital Link, a standard that allows brands to web-enable barcodes and provide consumers with rich product information with a single scan.

Brand Packaging: Redesign

A Taste of the Iconic Cadbury’s Redesign

Chocolatier goes bold with eye-popping colors and graphics.

Kristen Kazarian

November 4, 2020

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.

Machinery

German Chocolate Factory Gets Turned Upside Down

A TLM system from Schubert saves Ritter Sport storage space and cardboard packaging.

Kristen Kazarian

November 2, 2020

Colorful variety is what the most famous chocolate bar in the 100g format from Ritter Sport stands for. Its dimensions are just as varied as the many different types of chocolate offered.

Reliable Packaging Tape Is More Critical Due to the Increase of Ecommerce

November 2, 2020

Due to the COVID-19 pandemic, eCommerce and online shopping have been on the rise and is expected to grow by 18% by the end of 2020. As stores have been forced to close due to economic conditions and social distancing orders have been put into place, more consumers are making their purchases online.

Spotlight

Finding a Partner for Ecommerce Growth

Do you have the proper management, technology, distribution and brand control in place?

Kristen Kazarian

November 1, 2020

You need more than a product, great photos and some text to sell products online. Brand owners need to make sure they are on a platform that is right for their products.

Aptar Food + Beverage Partners with MIWA Technologies on Reusable In-Store Dispensers

October 30, 2020

The in-store reusable and refillable bulk dispensers offer consumers a shopping experience free of single-use packaging, while supporting a circular flow of products that addresses challenges related to packaging sustainability.

CBD- and THC-Infused Mellow Ice Cream Offers a Therapeutic Sweet Treat

October 29, 2020

Mellow Ice Cream is set to launch in November 2020 featuring three flavors for its CBD-infused and THC-infused line: Mint Chocolate Chip,

J.M. Smucker to Sell Crisco Business to B&G for $550 million

October 27, 2020

J.M. Smucker will sell its Crisco business to B&G Foods in an all-cash deal valued at about $550 million, as it focuses on pet food, coffee and snacks, the companies said. Smucker, which is looking to exit the U.S. baking category, said the deal also includes its oils and shortening business outside of the United States.

Opportunities and Challenges for Brands Under 2020 Labeling Regulations

Engracia Perez-Prada

October 26, 2020

As food and beverage manufacturers navigate a consumer audience that has changed its attitudes and behaviors completely, they must also address changing the Nutrition Facts on their labels. Changes to labels like those required under the current regulations can have wider-reaching implications for some brands.