In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.
Bosch plans to sell its packaging machinery business, based in Waiblingen, Germany, to a newly incorporated entity managed by CVC Capital Partners (CVC). The company and its Pharma and Food units will remain intact..
Over half of respondents to a survey in the U.S., China, Germany and Finland say they'd pay more for renewable food packaging, Kemira finds, and most hope to reduce their use of plastic.
Consumers push the trends in this market, which include flavor diversity, health and wellness appeal, convenience/resealability and clean label. There are opportunities for manufacturers, such as sustainable processes and increased productivity levels, to keep up with demand.
For most of the past decade, consumers around the world have increasingly shifted their spending from brick-and-mortar to online stores, appreciating the convenience and immediacy of digital shopping. But that trend could be reversing as members of Generation Z begin flexing their economic muscle.
Pride events celebrating equality and inclusivity take place around the U.K. and other countries. And for the past two years, Skittles has "given up" its iconic multicolored candies and packaging, "because during Pride only one rainbow matters."
In the end, not everything ends up where it should with an online shipment, and there is a lot of waste involved. It’s also a problem Amazon is aware of, and is seeking to rectify by pushing its vendors to use recyclable packaging materials certified under Amazon’s Frustration-Free Packaging program.
Looks do count when it comes to presentation of a product. An item that catches the eye on a shelf has a stronger chance of being purchased by consumers. Here we go over the importance of packaging and presentation for a product.