CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”
The food service industry is in the midst of a major transformation. Digital technology is increasingly interwoven into the food service experience. A whopping 45% of QSRs now provide a pick-up in store feature on their mobile apps.1
It’s no secret that e-commerce is growing. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.
According to the Business Association of Stanford Entrepreneurial Students, 84% of professionals working for fast-moving consumer goods are under more pressure to quickly bring new products to the market than they were five or 10 years ago.
Pizza Hut has introduced a limited-time test of a plant-based pizza topping served in a round pizza box. The test of both innovations will take place exclusively at one Pizza Hut location in Phoenix.
At K 2019, Dow introduced a new optical finishing for polyethylene (PE)-based packaging to support brand owners and converters in addressing recyclability targets.
In response to recent comments from manufacturers with annual sales exceeding $10 million, FDA announced that it will extend the compliance deadline again.
Lay's first global packaging update in 12 years takes an Insta-worthy approach to flavor. Snap a selfie with Lay's new chip packaging and you could win one year of free chips.
Kellogg Company continues its partnership with GLAAD as an official sponsor for Spirit Day on Oct.17 by launching a new "All Together Cereal" and donating $50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts.
The new website is designed to enrich users’ experience. The digital makeover showcases Toray’s comprehensive role in the manufacture of sustainable, technologically advanced polyester and polypropylene films and electron-beam crosslinked foams.