For its new “coffee-shot” energy drink product, Forto wanted packaging that came as close as possible in feel and appearance to the type of coffee cup received at popular coffee shops – only in an extremely tiny version.
Like makeup that enhances a plain face, innovations in materials and value-added features are making cosmetic packaging an increasingly attractive business.
Luxury goods across the board aim to create a unique and enjoyable experience for consumers. From expensive confections to high-end spirits, perfume and cosmetics, each luxury item aims to have that ‘wow factor.”
With an ever-expanding definition of what constitutes a snack food item, it is becoming increasingly important for brand owners to rethink their packaging approach.
Following a successful Kickstarter campaign and being selected for funding through ABC’s Shark Tank program, Bryce Hudson, star of the X-Games and off-road motorcyclist has developed Grip Clean.