Colgate delivered to retailers the first tube recognized by the Association of Plastic Recyclers (APR): Antiplaque & Whitening toothpaste under the company’s Tom’s of Maine brand. Tom’s will complete the switch in 2020, when the Colgate brand will start the transition in Europe and North America.
CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”
The way food is packaged and marketed is constantly changing, thanks in part to consumer trends, the goal of packaging sustainability and the never-ending fight to reduce food waste. This has resulted in a wide variety of enhancements that continue to evolve.
According to the Business Association of Stanford Entrepreneurial Students, 84% of professionals working for fast-moving consumer goods are under more pressure to quickly bring new products to the market than they were five or 10 years ago.
Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, producer of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS ready-to-drink Cold Brew in cans. In addition, BAILEYS Roast & Ground Coffee bags and K-Cup pods will also be available.
Gerber, the early childhood nutrition leader, has partnered with international recycling company TerraCycle® to help give hard-to-recycle baby food packaging a new life. The two companies share values around eliminating waste and support the recovery of hard-to-recycle baby food packaging on a national scale.
New blow-molding equipment and custom bottle designs boost sales 24% in one year.
October 24, 2019
Tropical Trade & Industries N.V., a manufacturer of food and pharmaceutical products based in Paramaribo, Suriname, was in need of in-house packaging capabilities to support its business plan to grow its presence in the Caribbean. The company turned to PACK EXPO Las Vegas in search of a solution.
Clorox’s new ESG goals pursue innovative ways to meet consumer needs, help to address some of the planet’s most pressing environmental challenges, do more with less, and do more to create value for all stakeholders.
The July issue of Packaging Strategies highlights active packaging benefits; the private label boom post-COVID, staying competitive with X-ray machinery, a new OpX column, how factory of the future solutions unlock equipment efficiencies, expanding business with new product development and a household care company who believes it’s humor and sustainability that make the brand.