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Home » Topics » New Packages Stories

New Packages Stories
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Heinz adds to T.G.I. Friday's line

May 1, 2009
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New pouch for Heinz' T.G.I. Friday's line is gravure-printed to stand out in the freezer case.
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Oreos go long (and thin)

May 1, 2009
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Oreos Fun Stix makes a straw out of the familar cookie.
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ConAgra extends dual-bowl concept

May 1, 2009
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New Marie Callender’s products use the bowl-in-bowl concept originated by Café Steamers.
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Pepsi goes natural for retro drinks

May 1, 2009
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Throwback Mountain Dew (left) and Pepsi (right) have sugar instead of corn syrup, as does Pepsi Natural.
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Package of the Month: Yogurt 'crush cup' obviates spoon

May 1, 2009
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Crush Cup for Danimals allows kids to eat straight from the package.
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Dutch sauce comes with own warmer

April 22, 2009
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A Dutch company is marketing a sauce package that has everything needed to keep it warm over a flame-including the flame.
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Kellogg tests short cereal boxes

March 1, 2009
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Kellogg Co. is conducting an ambitious test market of its entire ready-to-eat (RTE) cereal line, putting them into squatter boxes that hold the same amount of product but take up less space.
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French fizzy drink in aluminum bottle

March 1, 2009
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A new carbonated soft drink, sold in France under the Yoplait Yop brand, features a printed aluminum bottle with a pull-ring metal closure.
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Mars targets women with new candy

March 1, 2009
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Feminine design enhances candy bar’s appeal to women.
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Chicken packaging has nothing to hide

March 1, 2009
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Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.
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