New Packages Stories

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Feminine design enhances candy bar’s appeal to women.

Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.

The Kellogg Co. is testing new boxes for its iconic corn flakes. The six-month test market in Detroit will gauge acceptance of the boxes, which hold the same amount of Kellogg’s Corn Flakes as existing cartons but come in a nearly square shape.

Premium spirits use distinctive squat bottles.

Now consumers can enjoy single servings of Kraft’s Stove Top stuffing.

Single-use packets make it easier and neater to use brown sugar.

Rice and sauce come in separate tubs for a single-serving German meal kit.

Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.

An English marketer of gourmet foods and sauces is using aerosol technology to package sauces that foam up when they’re dispensed.

In an unusual example of cross-branding, a new line of frozen foods is taking its name from the venerable “Joy of Cooking” cookbook.