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Home » Topics » New Packages Stories

New Packages Stories
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Kellogg tests square cereal boxes

February 3, 2009
One Comment
The Kellogg Co. is testing new boxes for its iconic corn flakes. The six-month test market in Detroit will gauge acceptance of the boxes, which hold the same amount of Kellogg’s Corn Flakes as existing cartons but come in a nearly square shape.
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Flint glass bottle showcases spirits

February 2, 2009
No Comments
Premium spirits use distinctive squat bottles.
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Stove Top moves into individual cups

February 1, 2009
No Comments
Now consumers can enjoy single servings of Kraft’s Stove Top stuffing.
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Brown sugar comes in quarter-cup packets

February 1, 2009
No Comments
Single-use packets make it easier and neater to use brown sugar.
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Germans can nuke Asian meal kits

February 1, 2009
No Comments
Rice and sauce come in separate tubs for a single-serving German meal kit.
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Chicken has nothing to hide

January 23, 2009
No Comments
Packaging for boneless, skinless chicken breasts uses transparency to reinforce the product’s “all-natural” cachet.
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Foaming sauces win French award

January 23, 2009
No Comments
An English marketer of gourmet foods and sauces is using aerosol technology to package sauces that foam up when they’re dispensed.
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Joy of Cooking now in frozen aisle

January 8, 2009
No Comments
In an unusual example of cross-branding, a new line of frozen foods is taking its name from the venerable “Joy of Cooking” cookbook.
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Oil and vinegar come in unique spray

January 1, 2009
No Comments
A line of oils and balsamic vinegar is available in containers that dispense the product with a unique pumping action.
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New Tic-Tacs have front door

January 1, 2009
No Comments
A new variety of Tic Tac breath mints uses a sliding door in the front panel as an alternative opening.
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