New Packages

RSS

Walkers Shortbread, the family-owned Scottish shortbread bakery, adds new “sparkle” to a perennial holiday favorite. New eye-catching packaging for the Festive Shapes line debuted at the 38th Annual NASFT Winter Fancy Food Show. The Walkers Festive Shapes product line offers delicious holiday-inspired pure butter shortbread in the shape of bells, stars, trees and Santa Claus.

The juice package, created by Chicago-based Berlin Packaging and the re:group creative agency in Ann Arbor, Michigan, did the job so well that the test launch at The Fresh Market’s 125 stores in 25 states tripled Fave’s sales forecasts.

Tropical Foods’ ReCharge Bars offer a healthy option that allows consumers to see the nutritional ingredients through the package. The 1.3-ounce bars are less than 200 calories and come packaged for on-to-go single servings. The package label also depicts a healthy and active lifestyle while informing consumers of the health benefits of the product. ReCharge Bars consist of some of the best-selling Tropical Foods mixes, made into a bar. Choose from the all-natural Student Food and Diet Delight bars or splurge a little on the Sweet Heat and PB&J flavors.

Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

McCullagh Coffee, a US coffee roasting company, introduces a compostable pack, for its Rainforest Alliance Certified Ecoverde Coffee brand, using cellulose-based, NatureFlex™ from Innovia Films.

The Bertolli® team at Unilever Foods selected TFI Envision, Inc. to create the packaging graphics for their two “Light” Alfredo Sauces.

For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.

Consumers are now able easily to spoon or sprinkle their favorite Bart spices thanks to an ingenious new dual feature cap produced by RPC Containers Halstead.

The Brand Union's recent dramatic redesign of The Absolut Company’s Frïs vodka bottle has earned the brand a 2012 Clear Choice Award from the Glass Packaging Institute.

Integrated brand design agency Blue Marlin has developed a complete branding platform for spice specialist Green Saffron. The range includes five varieties of dry spice blends, three sauces, and an award-winning specialty line.