The store shelf was once the mainstay of the consumer packaged goods (CPG) industry, a crucial brick-and-mortar spotlight for tangible products. Today, the consumer experience increasingly skews digital; COVID-19 alone accelerated e-commerce by 10 years in 10 months. This new market landscape demands a major pivot to ensure success: a digital transformation.
Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience.
What’s more rewarding than having customers profess their love for your products? Positive consumer & brand relationships that can lead to brand loyalty, referrals and of course repeat purchasing.
Minus Works, an American manufacturer of sustainable, high-performance gel packs for the cold chain industry, today announced it has received Ready Biodegradability Certification for its Plant-Based Refrigerant Gel formulation, making it the first gel pack manufacturer to achieve this standard.
Between lockdowns and store closures, it has been a disruptive year for the global beauty industry but, with the right packaging, companies can gain consumer trust and increase revenue.