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CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”

The latest continuous inkjet product development by Videojet has been designed for use with the Videojet 1860 CIJ printer, enabling easy adjustment of the printhead when a coding configuration changes on the line. 

The food service industry is in the midst of a major transformation. Digital technology is increasingly interwoven into the food service experience. A whopping 45% of QSRs now provide a pick-up in store feature on their mobile apps.¹

Coca-Cola Company will launch its first major brand launch in over a decade: “AHA”, a new flavored sparkling water brand with fizz, flavor and a little caffeine pick-me-up to Coke’s fast-growing water lineup in early 2020.

The way food is packaged and marketed is constantly changing, thanks in part to consumer trends, the goal of packaging sustainability and the never-ending fight to reduce food waste. This has resulted in a wide variety of enhancements that continue to evolve.

Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.

In 1978, Bill Huggins and Bill Mann founded Pretzels Inc. Based in Bluffton, Indiana, the company manufactures and distributes traditional, peanut butter-filled, flavored, seasonal and gluten-free pretzels, as well as extruded snack products, to leading grocers as well as private and national brands.

Two packaging industry trends are causing headaches for automated case packing OEMs and their customers. OEMs must advance their design strategies to keep the cost of automation affordable so customers continue to receive optimum ROI.

It’s no secret that e-commerce is growing. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.

The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.