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Home » Topics » Featured on Home Page

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New Wash-Off Adhesive Optimizes PET Recycling

New Wash-Off Adhesive Optimizes PET Recycling

December 17, 2019

The special wash-off adhesive for labels 62Rpw, which HERMA will be introducing, will allow recycling operators to produce high-purity PET pellets that do not contain any detrimental residues – no remains of paper or film labels, and no residual adhesive. 


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Toni & Guy Hair Care Range Incorporates Premium Brand Design

Toni & Guy Hair Care Range Incorporates Premium Brand Design

December 16, 2019

Toni & Guy worked with PB Creative to create a new, premium design that will roll out across its hair wash & care and styling ranges.


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How Cheerios got its name.
Brand Packaging: Brand Names

Bowl of Nostalgia

How Cheerios got its name.
Jeremy Miller
December 16, 2019

From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.


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Understanding the Role of Inks in Sustainability
Materials

Understanding the Role of Inks in Sustainability

Inks and coatings are manufactured to improve eco-efficiency in the pressroom and deliver value that benefits brand owners and consumers.
Robert O’Boyle
December 16, 2019

The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”


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2019: The Year of the Unicorn
Brand Packaging: Food & Beverage Trend

2019: The Year of the Unicorn

From hot cocoa to cold beer, unicorn-themed foods and beverages are dazzling consumers of all ages.
Kristin Joker
December 13, 2019

The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.


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U.S. for Crown Royal holiday packaging
Market Trends: Beverage

Whisky Fit for a King

Supremia created unique gold-printed glasses representing 44 states in the U.S. for Crown Royal holiday packaging.
Kristen Kazarian
December 13, 2019

Crown Royal is a Canadian blended whisky created from 50 whiskies, each produced in individual warehouses located on the company’s 360-acre site situated along Lake Winnipeg in Gimli, Manitoba, Canada. Crown Royal Distillery has been crafting Canadian whiskies for 80 years.


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Servo drives and electronic motion controllers from Siemens
Automation: Siemens

Producing Packaging with Servo Drive Systems

Compared with traditional mechanical packaging machines, servo-controlled machines with the right motion control system offer many advantages.
Binu Thomas
December 13, 2019

Today, machinery construction OEMs are facing special challenges: Rapid format changes, versatility, security, flexibility and availability are becoming increasingly important in today’s packaging industry.


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The Journey Toward Digitalization in Labeling
Machinery: Digitalization

The Journey Toward Digitalization in Labeling

With proper traceability and labeling, companies can respond quickly to costly disruptions across their supply chain.
Josh Roffman
December 13, 2019

Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.


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Cannabis Beverage Company Rebrands with New Logo, Product Names and Packaging

Cannabis Beverage Company Rebrands with New Logo, Product Names and Packaging

December 13, 2019

Keef Brands, a developer, producer and distributor of cannabis-infused beverages, edibles, concentrates and more, has debuted a rebranded image,. The contemporary new look is currently being introduced on the company’s signature beverage lines in Colorado and California, and will be on their full product portfolio by early 2020. 


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Why Branded Packaging in Ecommerce Matters
Brand Packaging: eCommerce

Why Branded Packaging in Ecommerce Matters

Is your current approach tailored for your brand, or is it fairly generic? Will it excite customers, or be quickly discarded or ignored?
Beth Owens
December 12, 2019

The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.


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