Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.

Why would you dress a ground-breaking formula in last year’s trends? Tailor-making a bottle, compact or tube can take many turns, from a subtle addition of a vogue-ish cap or sheath, to an avant-garde decoration treatment or a new, high-tech dispensing system that will become a benchmark in the industry.

The new Beauty Innovation & Design Awards (BeautyID Awards) will recognize creativity in packaging design, material and product formulation in the ever-growing beauty segment. The Awards will cover all cosmetic product categories (hair, nail, skin, color, personal care, fragrance and sustainability) across professional, prestige and mass market segments.

Brewing and brewery restaurant professionals looking for answers at the Craft Brewers Conference, April 11-13 in Washington, D.C., are encouraged to learn about INX Color Perfection™, a new approach to color management by INX International Ink Co. 

The new Single-Use Shaving Cream Minis deliver shaving cream in a packet that dissolves with water in your palm to provide a moisturizing lather. 

“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance. 

In order to clearly demonstrate the characteristics of its packaging board grades Chromolux and Zanpack, Zanders has developed new application examples. 

P&G's Olay, Ivory and Old Spice brands launch Duo, a dual-sided body cleansing buffer that combines a bar, body wash and a puff in one product.

Counterfeiters are getting increasingly savvy, proving that the packaging industry needs better technology and more solutions. 

The Flexible Packaging Association (FPA) has announced the winners of its 61st Annual Flexible Packaging Achievement Awards Competition. The winning entries were recognized at the FPA Welcome Dinner & Flexible Packaging Achievement Awards Ceremony held March 1st in conjunction with the 2017 FPA Annual Meeting in Boca Raton, FL.