The Paperboard Packaging Council (PPC) and AICC, The Independent Packaging Association, will jointly hold three rigid box operator training seminars during the first quarter of 2018.
Three industry trends are providing incentives for innovation and are creating new opportunities and threats for players in the global protective transit packaging business. Protective transit packaging products and systems are vital components in the global $32.2 trillion (2016) commerce in manufactured goods.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
People will soon see the How2Recycle label on Colgate-Palmolive products in stores across the U.S., as part of the company’s goals to make packaging more recyclable and incorporate recycled content. The company will be introducing the label first on packaging for Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, Hill’s Pet Nutrition treats, Murphy Oil Soap cleaner and Ajax dish liquid.
Precise Packaging introduces its innovative, twist-top spray bottle for personal care products.The package is designed for user convenience, transforming a spray product for consumers to carry with them in a small, easily portable dispenser.
Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company.
How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors.
The Paperboard Packaging Council (PPC) has welcomed 17 new member companies, more data programming and several successful events over the past year, as well as introduced a new membership category for rigid box suppliers.
Praxis Packaging has acquired Unette Corporation of Randolph, NJ, which will expand Praxis’ packaging solutions to include liquid, cream and paste products in tubes, bottles, jars and stick packs.
Walmart-owned online retailer Jet.com, unveils its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category.
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