Building on the success of Rippatape – the original market-leading tape-based opening device for board and paper-based packaging – Essentra Tear Tapes has launched Rippatape X.
Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.
The aim of the alliance is to increase the share of fiber-based packaging in a circular and sustainable economy in order to minimize its environmental impact.
We share our Top 13 articles from 2019 that caught readers' attention —from the top beverage and food packaging companies of the year and the outlook for 2019 to some neat designs and trends. Enjoy the read!
Goldfish is the latest brand trying to capitalize on the buzz around plant-based foods. Campbell, which owns the snack brand, is launching a line of veggie Goldfish crackers in two flavors: sweet carrot and cheesy tomato.
From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.
The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”
The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.