Brand Packaging

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The Glass Packaging Institute (GPI) announced the winners of its 2017 Clear Choice Awards, recognizing the country’s top brands and manufacturers that create first-rate designs to shape powerful brand experiences. The eight winners, ranging in categories from “Beer & Cider” to “Non-Alcoholic Beverage” were recognized during a ceremony today at the national Packaging That Sells Conference in Chicago. 

Private brands in the United States, and globally, have seen a massive growth and increases in sales over the past 10 years. Be it online or in stores, it’s hard to miss the increasing presence of private brands on store shelves and in e-commerce sites.

Commissioned by the Can Manufacturers Institute (CMI), Beverage Can Makers Europe (BCME) and Abralatas in Brazil, a study by Resource Recycling Systems (RRS) used global recycling data to calculate and validate the global recyclability rates for aluminum, PET and glass beverage containers. The study established a global weighted average recycling rate for aluminum at 69 percent, compared to PET at 43 percent and glass at 46 percent. 

Smurfit Kappa recently held its first Innovation Event in The Americas, Packaging in a Digital World. Customers and employees from across the 13 countries in The Americas where Smurfit Kappa operates came together to see packaging opportunities and challenges presented in a dynamic way. The event showcased how Smurfit Kappa has merged advanced marketing, sustainability and logistic solutions to enhance its offering in a digital world and changing retail landscape.

WaveSafe is the world’s first covered flexible multi-pack carrier for cans. In addition to the advanced WaveGrip carrier, it features an additional layer of recyclable and photodegradable PE material, which covers the top of the cans. This provides protection from dust and debris, giving consumers peace of mind that the beverage has remained safe and hygienic from the factory to their hands. 

Market research suggests on-the-go is here to stay as brands appeal to increasing consumer demand for more convenience, connectivity, mobility, a need for portable meal replacements and a commuter culture.

Multi-material flexible packaging is a sustainability conundrum. Hailed for its light weight and convenience they are popular with consumers, and brands like them for their low cost, material efficiency, and carbon footprint, but all bemoan their lack of recyclability. Finding the solution to divert these packages from the landfill would significantly advance their sustainability story. There has been a number of initiatives in recent years to explore solutions, and advancements are slowly being made. 

Brilliant and sustainable packaging ideas dominated proceedings at the 21st European Carton Excellence Awards. The prizes were presented to the winners on September 21 at the Award Gala of the ECMA Congress in the elegant Residenz Building in Salzburg to an international audience of senior personnel from across the industry.