Brand Packaging

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What's better than having shoppers proclaim their love for your product? A consumer connection like that leads to repeat purchases, positive word-of-mouth and brand loyalty. Building a strong relationship with shoppers isn’t easy, especially when competition for shelf space in retail stores is so intense, and online shopping offers its own challenges. The right merchandising vehicles and packaging designs enhance the brand experience and help you target the shoppers you want to reach. 

Berry Global has been granted a patent related to registered embossing on laminate tubes. This patent extends the company's premium, customized decorating techniques for personal care products. 

HP Inc. and Dscoop (Digital Solutions Cooperative) announce a call for submissions to the third annual HP Inkspiration Awards Americas, celebrating best-in-class print projects using HP Indigo, HP PageWide Web Press and HP Scitex. Print service providers, converters, designers and agencies are invited to submit their most innovative and creative work to be reviewed by a panel of industry experts.

Sun Chemical has acquired the assets and business of Transitions Digital Graphics LLC. Based in Santa Barbara, Calif., Transitions Digital Graphics is a leader in the development of changeable advertising signage and displays which utilize invisible ink.

Hobgoblin, one of the UK’s leading beer brands, is now available in a 5-liter Ardagh Group beer mini keg for both its Ruby and Gold versions. The brand’s owner, Marston’s, chose the Ardagh keg because of its new, smoother “pull and tap” action. This innovation is intended to provide home consumers the same experience of a pint being poured in their favorite pub.

The Better with Less – Design Challenge is challenging packaging designers to create ever more environmentally friendly, functional packaging solutions for everyday goods. The international packaging design competition, organized by Metsä Board, aims to find new packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.

The linear economy, of which plastics packaging value chain is an iconic example, is ripe for disruption. Without a doubt, plastics bring many benefits, and the economy as we know it would not be able to work without them.

Diamond Packaging has won three awards in the 74th annual North American Paperboard Packaging Competition, the industry’s premier showcase for all that is new and outstanding in paperboard packaging design and technology. Awards were presented at the PPC 2017 Fall Meeting and Leadership Conference in Phoenix, AZ.

Retail-ready packaging. Shelf-ready packaging. Display-ready cases. The US has been talking about this as the next big thing in retail channel packaging for some time, but adoption hasn't followed the projections.

The Double Cola Company has launched a rebranding and new package design for SKI, a citrus soft drink with real fruit and a kick of caffeine.