For the 2017 holiday season, Cosfibel Premium rose to challenges both technical and aesthetic to create a super luxurious boxed design. The front-opening gift box is built on a cardboard base entirely coated with silver polyester paper printed in an intense black shade.
Metsä Board was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards for its innovative SkinCare 2.0 gift box design. Created by Metsä Board’s packaging design team, the new improved SkinCare 2.0 gift box design demonstrates a more environmentally friendly design through the use of lighter weight paperboard materials and the elimination of the plastic wrap.
Divine Chocolate has undergone a packaging refresh with the new sharing bars landing in stores across the U.K., U.S. and the rest of the world by the end of 2017. The new design taps into consumer trends including demand for transparency on the provenance of ingredients, caring about the nutrition of indulgent treats and their sustainability impact.
The next 40 years will behold a revolution to the way that humans work. Already in relatively early stages, advances in artificial intelligence (AI) have been staggering and concerning for the job market. When considering the extent that AIs may overtake creative industries, the debate becomes far more complex. In fact, it even sways toward a symbiosis between man and machine which will give creatives of the future a competitive edge. Such an assumption comes from an analysis of our own creative process for packaging, in which we see human graphic designers continuing to play a key role.
Pantone, a wholly owned subsidiary of X-Rite Inc, and provider of professional color language standards and digital solutions, announces PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity and visionary thinking that points us toward the future.
TricorBraun has won two 2018 WorldStar Awards and been awarded one Certificate of Merit, according to the World Packaging Organization. The winning entries are rigid containers. The most recent WorldStar Award judging session was held last month in Rio de Janeiro, Brazil.
High Brew Coffee introduces a new 32-ounce environmentally-conscious coffee in the unique Tetra Evero carton bottle. The distinctive packaging features the top shape of traditional milk containers with the environmental advantages of a carton. The new 32-ounce size will be found in the refrigerated dairy section, unlike the shelf-stable High Brew portable cans, giving caffeine lovers two places to find that cold brew goodness.
The goal of the branding process is to come up with names, slogans, logos or other indicia, that make people immediately think of your products – and no one else’s. One of those other indicia is color. How can you establish enforceable trademark rights in the colors used in your branding? Color can be legally protected as a trademark, and even registered as a trademark in the U.S. Patent and Trademark Office under certain circumstances. How you go about this depends on how you are using color in your branding.
Berry Global Group Inc. has entered into a definitive agreement to acquire Clopay Plastic Products Company Inc., a subsidiary of Griffon Corporation. Clopay is a global supplier of printed breathable films as well as an innovator in the development of elastic films and laminates with product offerings designed for applications used in markets including; hygiene, healthcare, construction and industrial protective apparel.
Harmless Harvest—the first Fair For Life certified organic coconut water producer— has released limited edition packaging for the holiday season. The festive bottles feature whimsical and bright snowflakes, and a case of 12 bottles includes a bow and gift tag, so coconut water fans can give the gift of Harmless Harvest.
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