Men are frequently marketed products promoting strength or an outdoor lifestyle, but women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products with a more “rugged” image.
P&G has worked extensively to become better connected with its external business partners in recent years, especially in product and supply innovation.
This new pouch solution offers all the functionality and performance of traditional laminated pouches without the added process of lamination of dissimilar materials.
The patented design consists of a fully brandable and recyclable outer paperboard shell housing a pill blister card locked into place with an integrated locking mechanism.
Manufacturers of energy drinks and other ready-to-drink beverages can also utilize the new format to refresh their packaging mix and enhance their brand image to attract younger, more active consumers.
Creating an appearance to mirror the sophistication of each ingredient across the entire line including more than eight families of products and more than 60 SKUs.