Brand Packaging - Articles - Page 154

Creating a Framework to Win In The Aisle

Draw the customer’s eye to the product by delivering at three critical stages of the shopper’s journey.

November 14, 2016

All marketers recognize the importance of winning at the “First Moment of Truth” and influencing purchase decisions at the shelf. And to drive success (across brands, categories and retail channels), it is valuable to begin with a consistent thought process rooted in an understanding of how people actually shop.

Diamond Packaging Wins Three PPC Awards at 73rd Annual Competition

November 10, 2016

Competition is a celebration of the industry and its creative potential.

Aptar Beauty + Home Introduces RAVEN

November 10, 2016

Raven is for brand marketers who are seeking a premium aesthetic with a personal care dosage of 1cc for hair care and body care applications.

Making Organics Available and Affordable

A Happy Family Organics Executive and keynote at Global Pouch West describes packaging's role in success of baby food business.

November 10, 2016

For Happy Family Brands, design thinking is about being empathetic, observing and asking questions to understand consumer needs.

Packaging Solutions Survey Says Value-Added Packaging May be Wise Investment

November 9, 2016

Nearly three-quarters of respondents say packaging is important to their brand experience and is a key area of investment according to 81 percent of executive-level respondents.

Constantia Flexibles Combines Printing Tech to Create New Heineken Labels

November 9, 2016

Constantia Flexibles used rotary screen, flexo and foil stamping for unique label.

Partnership Brings More Sustainability to Pet Food

November 9, 2016

Pets owners will now have access to Non-GMO, certified organic and certified vegan recipes for their dogs and cats, all wrapped in Braskem's USDA certified bio-based packaging.

Stunning Folding Cartons Earn Top Titles in PPC Competition

November 8, 2016

Cartons represent the best in converting excellence, innovation, and sustainability that the North American folding carton industry has provided its customers over the past year.

7 Strategies for Powerful Packaging Design - part 2

What goes through a consumer’s mind at the shelf and why playing it safe isn’t always the best strategy.

David & Nancy Deal

November 8, 2016

Part 2 of this article explores methods used to ensure that brands can capture shoppers’ attention at retail shelves.

Cereal Targets Millennials

November 8, 2016

Cap’n Crunch cereal has a new target: the man-child. In case you’re unfamiliar with him, he is a millennial man between the ages of 18 and 30 who is tech savvy, cares about what he wears and exudes a sense of irreverence towards society.