Brand Packaging

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When it comes to food and beverages packaging, terms  such as ’green’, ’organic’, ‘fair trade’, and ’locally sourced’ have been drawing the attention of consumers in the recent years.

With no liner and ribbon waste, new product offers environmentally friendly labeling system that is also easy to use and maintain.

The popularity of on-demand food and ingredient delivery sites has signaled a shift in the way consumers approach mealtime.

By joining How2Recycle, suppliers are able to use the program's on-package recycling label to communicate to consumers how to recycle different types of packaging.

Once considered science fiction, packaging that reacts to touch or proactively provides useful information is now on store shelves.

The hair mousse format has been redefined into an exclusive design with superior dispensing functionality.

FormFoil™ Lite: a greener, more cost effective version of the standard cold form foil.

Men are frequently marketed products promoting strength or an outdoor lifestyle, but women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products with a more “rugged” image.

P&G has worked extensively to become better connected with its external business partners in recent years, especially in product and supply innovation.