Brand Packaging

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KIND turned to Chase Design Group to leverage cues from the juicing category and create the image of simplicity, healthfulness and freshness.

Several new facilities, nearly a dozen printing press installations, major austainability initiatives among ICG member highlights.

There is little doubt that new technologies are contributing to changes in packaging design. New technologies are opening up design innovation to a larger customer base.

While a majority of those in the survey say that packaging operations are conducted in-house, many operations are being outsourced.

Nearly 70 percent of respondents perceived an increased role for packaging in brand building over the last two years that is likely to continue or even accelerate.

When it comes to trends in packaging design, respondents put forward a host of suggestions. Sustainability and the use of recycled materials in packaging emerges as the most-mentioned trend in packaging design, with more than half of the respondents citing it as a leading trend.

Beyond sustainability, readers also weighed in on trending design elements that affect the look of the packaging. Often, their perceptions conflict.

When asked what types of packaging materials their companies used, paperboard/corrugated was mentioned most frequently with an average percent share of 39 percent.

Expanded content labels for chemical manufacturers must follow a multitude of regulations from governing bodies.