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Home » Topics » Brand Packaging

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Mayo Bottle's Redesign Adds Zest to Brand

Mayo Bottle's Redesign Adds Zest to Brand

New packaging provides functional and aesthetic elements for Saudi market.
Scott Fisher
September 16, 2016

Goody is a household name in Saudi Arabia for its leading family of consumer and foodservice products. The company makes a variety of packaged food items from condiments to canned goods, and much of Goody’s packaging is straightforward and simple.


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How Brand Messaging Can Resonate With Consumers

How Brand Messaging Can Resonate With Consumers

Is your product saying what your consumer wants to hear?
Chris Rockwell
September 16, 2016

We’ve all been there, standing in the store, staring at a row of phones or drills or ovens or tubes of toothpaste, trying to decide which one to buy.


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Rebranding Time for Tea

Rebranding Time for Tea

September 16, 2016

Thea’s English Standard Tea has been available exclusively through P.J. Clarke’s restaurants, including the flagship location dubbed the “Vatican of Saloons” by The New York Times.


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A Brewery Awakend

A Brewery Awakened

September 16, 2016

The oldest craft brewery in California’s Orange County primarily produced private label beer until a dramatic rebirth in 2014 as Evans Brewing Company.


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News - Rebranded

New Powder-Based Additive Boasts Ability to Extend Shelf Life of Packaged Foods

September 15, 2016
The process is designed to chemically remove oxygen from rigid and flexible packages such as pouches and packages containing fitments or solid closures.
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snyder lance

Snyder-Lance Plans to Grow "Better-for-You" Snack Offerings

September 15, 2016
The Charlotte, N.C.-based company has been expanding its health-oriented offerings for the past two years, building it to about one-third of total sales in 2016, up from 25 percent in 2014.
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extend shelf life

Bag-in-Box and IBC Formats Extend Shelf Life of Food & Beverage Goods

September 15, 2016
As consumer preference for wellness and “clean” foods grows, there’s a significant need for packaging that can shield preservative-free liquid products from spoilage – especially in bulk formats from one quart to 350 gallons or more.
Read More
bill less

Former PepsiCo Design Exec Rejoins DuPuis Group as VP of Design

September 14, 2016
In his new role, Bill Less is responsible for elevating the role design plays in delivering brand growth and consumer experiences to clients ranging from startups to Fortune 500 companies.
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News - Rebranded

Tenet Partners Announces Strategic Investment in Verv Innovation Partners

September 14, 2016
The partnership is a strong strategic fit adding new capabilities to Tenet’s disciplines in brand strategy and digital.
Read More
AD inkjet

Avery Dennison Adds 12 Constructions to Inkjet Portfolio

Expanded selection helps converters.
September 14, 2016
Expanded portfolio will help converters get an even greater return on their digital print technology investment.
Read More
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