Brand Packaging - Articles - Page 163

Effective Packaging Requires Two Types of Designers

Understanding the roles involved in creating the perfect package.

September 1, 2016

You want to move your product to market quickly? Save time and money? Where do you start? How do you choose the right designer? To answer those questions you need to understand the two key design roles involved in creating the perfect package: a packaging engineer and a graphic package designer.

Brewing Bold, New Branding

September 1, 2016

Maui Brewing Company (MBC) recently launched new branding and packaging designed to make its line-up of beers all feel like one, cohesive family.

Craft Beer Concentrates

September 1, 2016

Foxboro Brewing Co. is introducing a line of innovative craft beer concentrates packaged in a Snapsil easy-open portion pack.

Culture at the Core of Design

Brands with a meaningful connection to consumers promote an ideology that’s both distinctive and shared.

Ted Mininni

September 1, 2016

Culturally relevant brands are rare and cut from different cloth than 99 percent of all existing brands. They become iconic because they are transcendent and deeply meaningful to people’s lives.

Ready Pac Foods Serving Up Co-Branded Salad Bowls with Domino's

Food launch is part of Ready Pac's long-term growth strategy.

August 31, 2016

Ready Pac Foods introduced the original Bistro Bowl® single-serve salad in 2010 and has since become the clear industry leader, with more than 60 percent branded market share.

Colordyne & Mark Andy Form Strategic Partnership in Narrow Web Label Space

August 30, 2016

The move leverages Colordyne and Mark Andy's combined strength in the narrow web label space to deliver affordable, high performance digital printing solutions to the label converting industry.

Wine Packaging Really Is a Matter of Taste

Mike Richardson

August 30, 2016

While packaging doesn’t stir the same emotion as that of the wine inside, many people are very opinionated about how the wines they drink are packaged.

New Pharmaceutical Cap Enhances Security with Label-Integrated Tear Strip

August 29, 2016

Schreiner MediPharm says the label solution is destroyed upon initial opening, making its potential reuse as an alleged original impossible.

Closing the Generation Gap in Packaging

Millennials and senior shoppers have similar, but different, needs…just don’t tell them that.

Sheila Heath

August 29, 2016

Consumers are increasingly demanding customized products to meet their specific needs. Consequently, there has been a growing trend of brands seeking to cater to different demographics rather than simultaneously to everyone.