Brand Packaging

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 Instead of single sketches, use integrated, descriptive deliverables to tell a story. 

 Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass. 

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 

This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying

The trends and tech were unveiled at its Innovation Event.

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.

 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.

Intellectual facts simply provide justification for the driver of decisions: emotion. 

Even seemingly commonplace products feel premium with the right narrative.