Brand Packaging

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BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.

Rigid boxes are generally used to protect small luxury goods.

 Fifty2: The My Private Brand Project highlights retailer-owned brands giving national brands a run for their money..
 

The iF awards recognize outstanding work from professionals in product development, communication and packaging.

Long-standing brands can remain consumer favorites by following these fundamental strategies.

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.

New brand identification for Ponysaurus Brewing Co.

Gimmicks and copycatting won't get consumers to like your brand.

The program cover used for the official 2013 Enshrinement ceremony at the Basketball Hall of Fame was reportedly a world first.