Brand Packaging

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The technology is designed to replace heavy rigid packaging and improve shelf appeal. 

The organization’s new name is COVERIS.

 New packaging was developed to express that The Crown Choice products are different from traditional sponges and dishcloths. 

 Instead of single sketches, use integrated, descriptive deliverables to tell a story. 

 Tequila-flavored beer Amigos has unveiled an embossed bottle produced by Ardagh Glass. 

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 

 Creative new packaging helps neighborhood gathering place Einstein Bros. Bagels deliver on its friendly, whimsical image. 

This month in Consumer Insight, we focus on consumer income, surprising facts about the wealthy and private-label buying

The trends and tech were unveiled at its Innovation Event.

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.