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Home » Topics » Brand Packaging

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Tetra juice kid

Want to Revive Your Sales in the Kids’ Beverage Category? Here’s What It Will Take

Innovation in packaging and formulas can refresh kids’ beverages.
November 1, 2013

 Market surveys show that parents have been on autopilot for years in the children’s beverage aisle.


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gift

The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
Cynthia Sterling
November 1, 2013

Intellectual facts simply provide justification for the driver of decisions: emotion. 


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upwards

Elevating Everyday Products to Extraordinary Indulgences

Even seemingly commonplace products feel premium with the right narrative.
Nancy Brown
November 1, 2013

Even seemingly commonplace products feel premium with the right narrative.


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brand packaging news graphic

Call for Entries for 2014 San Francisco Chronicle Wine Competition Now Open

Included is a specific label and package contest that evaluates submissions within the following categories: Classical, Artistic, Whimsical/Cartoon, Series, Block, Etched/Painted, and Package Design.
October 31, 2013

A plaque will be awarded for best label.


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RPC Superfos plastic container

Retro-Look Toy Container

The building blocks are housed in a package that resembles washing powder packs of the past.
October 31, 2013

The reward was offered to customers buying selected P&G products.


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brand packaging news graphic

P&G Selects External Business Partner of the Year

Nearly 80 top suppliers and agencies attend the event to recognize and celebrate key contributors who demonstrate partner excellence.
October 30, 2013

Suppliers achieve this distinction by consistently scoring the highest in broad-based quantitative and qualitative evaluations by P&G employees throughout the supply chain. 


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Absolut Originality

Packaging Company Turns Traditional Glass Craft into Original Bottles

Inspiration for the vodka bottles came from traditional Swedish glass craft.
October 29, 2013

Package decoration is achieved within the glass container, rather than being added to the outer surface of the bottle after production. 


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brand packaging news graphic

My Private Brand Introduces the Vertex Awards

The international awards honor retail brand package design.
October 28, 2013

Retailers, agencies, consultants, graphic design firms, manufacturers and brokers are encouraged to submit their private brand entries.


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Editor's Award

Winners of the People's Choice and Editor's Awards

BRANDPACKAGING awarded the trophies at Packaging That Sells.
October 28, 2013

You voted, and we awarded the trophies for the best brand packaging.


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brand packaging news graphic

Companies Collaborate to Prevent Counterfeit Printing Supplies

The global initiative will help protect laser and inkjet supplies from illegal counterfeiting.
October 15, 2013

With the technology, users can validate the authenticity of supplies they purchase.


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