Brand Packaging

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The labels are intended for the craft beer market.

The FSEA Gold Leaf Awards Competition showcases foil stamping, embossing and other specialty effects.

The site is designed to give the industry a unified voice.

The Nypro trade name will be retained.

The two-piece push and turn technology has been designed to be senior friendly.

As I’m sure many of you also do in the package design industry, Marcus Hewitt, my chief creative officer, and I spend a part of our day discussing what great design is and how it is best achieved on behalf of our clients.

The story: Gerber Replenish, a new Oral Electrolyte Hydration Solutions product by Nestlé Nutrition, recently entered the market to replace the previously branded Gerber LiquiLytes.

There’s a lot of “good” packaging out there: packaging that might move some products but doesn’t build category-owning brands. In other words, it’s adequate, but it isn’t great.

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.

Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.