Brand Packaging

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Dove desired a summery feel for the graphics and messaging.

The new company is a full-service manufacturer of custom and stock paperboard folding cartons.

The inner bag is made from up to 57 percent certified plant-based material.

Elements such as two-dimensional holograms and in-label watermarks and threads help brand owners create clear marks that can assure consumers.

Pooki’s Mahi is one of two dozen products that will fill celebrity swag bags at the annual event for excellence in television.

The transaction is expected to close late September. 

You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.

Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.

First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.

Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?