Tom’s of Maine, with its entirely natural ingredient-based products, aims to convey a citizen brand personality and essence, one that evokes cues of goodness and authenticity.
Milano has become a billion dollar brand. Pepperidge Farm wanted a look just for it, instead of the previous design shared with the entire Distinctive Cookie line.
The multi-generational family farming company owns its entire supply chain from growing to distribution. The organic and non-GMO rice products are intended to appeal to gourmet and health and wellness consumers.
Hill’s, a leader in pet nutrition since 1939, introduced Ideal Balance as a 100% natural pet food. The package is designed to establish a balance between emotive imagery and the health benefit story.
The premium line is meant to fit the lives of active, hardworking men who enjoy living well (and appeal to the women who care about the skin of their men).