Brand Packaging

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Wicked Joe Organic Coffees has rolled out new packaging after more than 12 years in business.

Flexible packaging has quickly become a popular choice among consumers and consumer goods producers due to its cost efficiency and convenience. However, lack of sustainability and low premium appeal are hindering the growth of the flexible packaging segment, signaling a need for manufacturers to invest in addressing these issues, according to research and consulting firm GlobalData.

Kit & Kin, a new family brand in the U.K. seeking to deliver affordable and eco-friendly products for child care, was co-founded by Emma Bunton (Baby Spice of Spice Girls band fame).

Thanks to modern technology and access to consumer data it is increasingly difficult to defend packaging and store displays that result in underwhelming sales.

“Beauty is everywhere a very welcome guest,” wrote Johann Wolfgang von Goethe at the start of the 19th century. And already 3,000 years before this, a great deal of time and care was devoted to external appearance. 

The retailer's five new sustainable packaging goals reflect guest expectations, business priorities, industry challenges and areas the retailer can drive the most change.

Campbell Soup Company, Church & Dwight, Henkel, Nestlé Waters North America, RB, Unilever and Ocean Spray join How2Recycle label program; announcement made at sustainability event hosted by Walmart, which has encouraged brands to join the program.

Coca-Cola® is reintroducing its successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola.

The PET Packaging Market is forecast to reach 21.2 million tons by 2021, according to a report by Smithers Pira. A strong level of new product developments into under-developed markets such as preserved foods, thermoforming, fruit juice and other functional beverages, are projected to boost the market going forward.

Food, personal care, household product and healthcare marketers will now have access to a new 100% recycled content, coated recycled board (CRB) folding carton alternative by PaperWorks.