Live experiences can be compelling and memorable, and they have the power to stimulate strong emotional connections. The implications for brands and licensed properties are huge because today’s consumers want to do more than purchase products and services.
In a new initiative, grocery manufacturers and retailers have joined together to adopt standard wording on packaging about the quality and safety of products.
PACK EXPO East 2017, offering attendees an opportunity to experience processing and packaging innovation, will be here Feb. 27–March 1 at the Pennsylvania Convention Center in Philadelphia.
Product of the Year, the world’s largest consumer-voted award for product innovation, has announced the distinguished winners of the 2017 Product of the Year Awards.
The conversation with a design agency owner began with an increasingly common lament: “We are doing more work for less money. I don’t know how we can survive.”
Coca-Cola European Partners (CCEP) recently launched GLACÉAU Smartwater Sparkling, a vapor-distilled spring water with added electrolytes and carbonation for a clean and crisp taste.
MOM Brands Co. (formerly Malt-O-Meal Co. and Campbell Cereal Co.) is a producer of hot and cold breakfast cereals, headquartered in Northfield, Minn. Now owned by Post Consumer Foods, MOM markets its products under a variety of brands, including MOM’s Best Naturals.