Brand Packaging

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Packaging has two major functions: protect and sell. It’s impossible to say which is more important. However, we know packaging that effectively combines both purposes can form the basis of a brand’s image.

Part 1 of this two-part article explores what goes through a consumer’s mind at the shelf and why playing it safe isn’t always the best strategy.

Just in time for the autumn hunting season, Coca-Cola’s Mello Yello is bringing back its camouflage package designs through a partnership with camouflage maker Realtree.

Kinder Cola, the Dutch beverage line aimed at children, has tapped Constantia Flexibles to produce its new shrink sleeve labels.

You want to move your product to market quickly? Save time and money? Where do you start? How do you choose the right designer? To answer those questions you need to understand the two key design roles involved in creating the perfect package: a packaging engineer and a graphic package designer.

Maui Brewing Company (MBC) recently launched new branding and packaging designed to make its line-up of beers all feel like one, cohesive family.

Foxboro Brewing Co. is introducing a line of innovative craft beer concentrates packaged in a Snapsil easy-open portion pack.